Lavrin & Lawrence are a team of highly experienced specialist orthodontist’s providing a range of dental treatments. They run a number of specialist clinics across Melbourne and wanted to expand their business with an innovative concept store called The Urban Smile Project. This store operates as a standalone business, producing dental aligners whilst doubling as a referral service to the other specialist services of the business group. As such the branding and design needed to reflect the business relationship while allowing the new enterprise to stand out on its own. The site chosen for the concept store is a street facing shopfront on a very small footprint, using these constraints to full advantage our design team delivered a clean modern clinic that is welcoming and professional. As part pf the design process we developed their visual branding to complete the interior and exterior styling of this store. The branding included a new logo, some concept marketing graphics material and even the name of the store.