Leon Cycles offer e-bikes for everyone, their products are designed in Germany and manufactured in Western Europe.

Starting as an E-Commerce business based in Hanover, Leon Cycle established a wide service network with local bicycle shops throughout Europe, before opening its own brand stores.

In of January 2019, the company began, their journey into the Australian market. Preliminarily with a warehouse and e-commerce model, they soon realised the potential of a retail outlet here too. They approached RDL to produce the concept design for a shopfront capability to add to their warehouse operation. The design is industrial chic with plenty of authentic materials, the packing crate origins of the business is reimagined in an innovative, fun retail space. The “racetrack” is an important feature in the store as it winds its way through fixtures and displays, giving customers something to aim at on their first shot on their new bike.

WHAT WE DID

• Schematic Design
• 3d Modelling