Lavrin & Lawrence are a team oh highly experienced specialist orthodontists providing a range off dental treatments.

They run a number of specialist clinics across Melbourne and wanted to expand their business with an innovative concept store called The Urban Smile Project. This store operates as a standalone business, producing dental aligners. As a first point of contact customers can be referred to the other specialist services offered by the group.
The branding and design needed to reflect this larger business relationship, while allowing the new enterprise to stand out on its own. The site chosen for the concept store is a street facing shopfront on a very small footprint, using these constraints to full advantage our design team delivered a clean modern clinic that is welcoming and professional. As part pf the design process we developed their visual branding to complete the interior and exterior styling of this store. Branding includes a new logo, concept marketing graphics and even the name of the store.

WHAT WE DID

• Schematic Design
• 3d Modelling
• Development Approval
• Design Development
• Consultant Coordination
• Construction Documentation