What Does A Retail Fitout Mean For Your Brand And In-Store Conversion Rate?
Do you feel like your retail store could do with a spruce up? Are your fixtures and cabinets looking tired and worn out? Struggling to attract new customers into your store or finding they browse for a few minutes before heading straight out the door?
If you answered ‘yes’ to any of those questions, a new store fit out could be exactly what you need to turn business around, build your brand, and entice new customers. Think of it like a make-over — one sure to boost conversion rates and improve your financial performance.
Ramvek has a long and proud history of delivering retail fitout projects throughout Australia, helping our clients with everything from design to construction and maintenance. We understand the positive effects that retail fitouts can have on a business’ bottom line and are passionate about using our skills and experience to the benefit of our customers.
What Is A Retail Fitout?
A retail fitout, or store fit out, is the design, construction, and installation of equipment, fixtures and fittings to facilitate customer movement while also establishing your brand.
Sounds like a lot, doesn’t it? Let’s break it down a little by establishing what the goal of a retail fitout is.
The aim of any fitout is to increase both foot traffic and conversions. It’s not enough to simply have more customers make their way through your store. They also need to find it almost impossible to say no to making a purchase due to smart product placement, intelligent lighting decisions, and a welcoming atmosphere that makes decision-making simple.
Achieving this takes concentrated effort from the early design stages right through to construction. Ramvek approaches a retail fit out in Melbourne from both a macro and micro level, managing long-term project deadlines while making countless decisions every day to positively influence the style and brand of your store.
Signs Of A Successful Fitout
How can you tell if a fitout has been successful? Well, from a visual perspective, it will be fairly obvious whether a store has been able to articulate a clear vision and execute on it. Regardless of the style, everything from the joinery to light fixtures should look cohesive and deliberate.
Other less noticeable signs that your store fit out is a success include increased conversions. Believe it or not, there is a direct link between an effective retail fitout and an increased conversion rate, being the number of visitors to your store that make a purchase divided by the number of visitors overall. It’s not uncommon to have a low conversion rate — think of the number of times you’ve visited a store with the sole aim of having a browse.
However, a perpetually low conversion rate could signal there are problems with the organisation and structure of your store. Perhaps customers don’t know where to find certain products. Maybe the shelving is too high or the aisles are too narrow to accommodate more than a few people. Whatever the case, working with an experienced provider of shop fittings in Melbourne — like Ramvek — guarantees you’ll have a store fit out that is accessible and highlights your best-selling items.
Ramvek — Helping You Boost In-Store Conversions
If you are concerned about the style of your store, a low conversion rate, or even both these matters, contact Ramvek to discuss a new retail fit out in Melbourne. Our friendly and experienced team will be able to talk you through every step of the process and provide tailored answers to any questions you may have. From design to construction and installation, Ramvek’s team is stacked with local knowledge and high-quality skills to ensure your retail environment shines.